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This really calls into question your understanding of the difference between the words "what" and "how". I know and understand what a marketing intern does, but I don't know how to specifically record a TikTok that will appeal to Gen Z with an IQ below 115. And I don't care, because I can measure the performance and fire or hire the intern.

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Can you measure the performance and accurately separate it from things like how well Tiktok as a platform is doing, the general economy, and public sentiment about your company?

Of course not, unless you were also an expert on making Tiktok content for the same audience and could definitively say what should and shouldn’t work.

It's like a pianist thinking that his doctor can't operate on his hand because he can't read music.

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