These aren’t logically incorrect, people who study rhetoric have just identified these as common patterns of poor persuasion.
But in practice, that’s one of the most relevant factors of whether you should be listening to someone. Does this person have a solid track record? Do they have your interest in mind?
So it is relevant information. It’s just that, “well once this guy kicked a dog” is usually done in bad faith.
So I wouldn’t consider it a non-sequitor, except in its most crude forms.
Ad hominem continues to be a good example. If you know that someone is a liar, you don't know that everything they say is false. You just know that they lie and are likely saying something to affect listeners. Could be based on some truth. Could not.