The general publics opinion of Apple is that they are golden and untouchable, the best tech company out there. The reality is much different.
The general publics opinion of Apple is that they are golden and untouchable, the best tech company out there. The reality is much different.
So why isn't that happening?
- Because a lot of journalists are Apple fanbois
- The press publishers don't want to sour relationships with Apple (because of advertising deals)
- Publishing bad things about Apple would infuriate the many Apple fanbois among the readers, causing a shitstorm against the medium
There is even a joke amongst Apple developers who all know that Apple’s claim of “don’t go to the press, it never helps” is a blatant lie as it’s the one thing that works.
Not "never", but it is indeed my observation that the press is much "nicer" in their reporting and much more "forgiving" to Apple than to other similar companies.
In some circles, this observation already has become a running gag when the pen pusher is again too impressed of some Apple marketing.
The advertising deals with apple are not that lucrative, iirc.
So bad reviews are avoided to ensure the media gets the early review clicks.