Sure there are reasonable limits. Where, is another matter. For example, I can not imagine a reasonable use-case for 1MW power-line per single apartment.
I posted the best image I could of the original 1931 schematic which has 9 circuits for 5,000 sqft school.
It's the first image in this slide show.
I purposely had all those outlets installed as joke to the 150 amps out.