I feel like Apple is to some extent the last bastion of this idea, at least as far as big tech companies go. (You could probably lump HP and Dell in there too, but to a lesser extent in my opinion).

Since they produce hardware, they have are in a fairly unique place to push on device computing. Since their products are expensive, they don’t need to chase down every bit of extra “as a service” revenue at the long term expense of the product.