Zapier (YC S12), The IFTTT For Business Users, Launches Developer Platform
techcrunch.com
techcrunch.com
A few quick ideas:
1. hook your own SaaS app up to Zapier so all of our users (and your customers!) can use it
2. write an integration for a SaaS app you don't own but want to integrate with
3. connect your in-house tools to external SaaS apps through Zapier
I originally had a skype chat with Mike thinking that integrating with them would be a back-and-forth dealing with our APIs. Nope. We had Ronin integrated within 15 minutes via a web UI. All you have to do is drag and drop stuff around and fill out a few forms. I think this is the coolest part of what they've built.
In the end we've tried to support the best of both world. You can add your endpoints using our interface and drop down to a scripting API (Javascript) to have fine-grained control over how we prepare requests/responses to and from your server. This gives you a lot of flexibility if you want it but it's not required.
LOVE it.
Good luck guys! Good job so far.
Small nitpick: there seem to be some "undefined"'s in the "spinning list" of data-triggers.
We got a lot of feedback about that and reduced the number of emails we send now. Really sorry about that.
Wade