Why couldn't what Zelensky did be equally described as "appealing to the American people"? After all, aren't we a democracy? The President is supposed to represent us, and thus be receptive to such appeals. If it so happens that the appeal persuades Americans, the President should follow suit.
Dissuading and choking off appeals to the people suggests to me that the President is highly insecure in his position. People in secure positions don't get offended or upset when people appeal to their bosses (i.e., us).