Disagree. The old way of doing SEO blogspam is dead, and good riddance. Well curated, high quality content written by humans, with information and insights you can’t get from LLMs, will reign. Long live curation.
Most topics require data or information in some form, which requires time to accumulate. You end up rate limited. Even at the scale of a decent sized company, you often can only produce interesting content occasionally.
That sounds like a good thing tbqh
If your business requires volume not high value customers then you need to play the volume game. But if you have high lifetime value customers, you could get away with fewer articles of higher value, authoritive, trust and reputation building content.
People are pretty hostile towards AI-generated content, so any platform wanting to remain relevant is going to have to take measures to keep out AI-generated content. If you allow it in, it'll quickly become 99% of your overall content and all the human consumers will leave.
As a side effect I'm seeing a lot of human-generated content getting labeled as AI-generated because it looks AI-generated. Sure, a lot of blogspam is going to be replaced by AI slop, but even human-written blogspam isn't going to survive the shift, simply because its quality is so poor that it is essentially indistinguishable from AI slop.
Right now we're in an in-between phase. Most people are still using low-quality aggregators like Google. This will inevitably have to change. Either Google & friends somehow get their shit together (I doubt it), or we're going to see a shift towards known-good curated content like 1990s webrings. I wouldn't be surprised to see a vetted-human Web Of Trust, but for content.