You go into this process with a perspective, you do not build a solution and then start looking for the problem. Otherwise, you cannot estimate your TAM with any reasonable degree of accuracy, and thus cannot know how much to reasonably expect as return to expect on your investment. In the case of AI, which has had the benefit of a lot of hype until now, these expectations have been very much overblown, and this is being used to justify massive investments in infrastructure that the market is not actually demanding at such scale.
Of course, this benefits the likes of Sam Altman, Satya Nadella et al, but has not produced the value promised, and does not appear poised to.
And here you have one of the supposed bleeding edge companies in this space, who very recently was shown up by a much smaller and less capitalized rival, asking their own customers to tell them what their product is good for.
Not a great look for them!