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Yeah, the Nordic part is basically magic if you are careful. If these guys can do 10x on that, a whole market segment could move to energy harvesting / single use battery and battery life for other segments could double or triple. (Often the uC is not the big power draw)

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It's not hard at all to get good uA/MHz numbers, it just increases die size and cost. You can push it pretty far by tuning the synthesis, for example the same Cortex-M4 core on the Ambiq Apollo3 Blue advertises "6 μA/MHz executing from flash or RAM at 3.3 V"

These are magnitudes of difference across the Espressif, Nordic, and Ambiq parts. The difference in price is also proportional.

https://ambiq.com/apollo3-blue/

Cool, il check that out!

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