We're far from the days of "this is not a person, we do not want to make it addictive" and getting a firm foot on the territory of "here's your new AI friend".
This is very visible in the example comparing 4o with 4.5 when the user is complaining about failing a test, where 4o's response is what one would expect from a "typical AI response" with problem-solving bullets, and 4.5 is sending what you'd expect from a pal over instant messaging.
It seems Anthropic and Grok have both been moving in this direction as well. Are we going to see an escalation of foundation models impersonating "a friendly person" rather than "a helpful assistant"?
Personally I find this worrying and (as someone who builds upon SOTA model APIs) I really hope this behavior is not going to seep into API responses, or will at least be steerable through the system/developer prompt.