One way to think about things is in terms of diagonalization. A generic linear operator is a fairly complicated thing that mixes information from different dimensions. When you diagonalize an operator, it's the same operator, but you're choosing a coordinate system where it becomes clear that all it was really doing was stretching along each coordinate axis, so you've broken it down into something that acts independently in a simple way on each dimension. The Fourier transform is unitary, so the intuition is that you're basically doing something like a rigid transformation of space (e.g. a rotation), and when you look from the correct angle, you see that your original operator wasn't some complicated "add a stretched version of this dimension to this other dimension minus a stretched version of a third dimension", but just "stretch this by this, this by this, etc."

On the other hand, convolution itself is already "just" multiplication. e.g. multiplying polynomials is convolution of their coefficients (to get the x^n coefficient, you need to add up all the combinations of a_i a_j x^i x^j where i+j=n), and this point of view also applies to e.g. linear time-invariant systems[0] by thinking of your function as the weights of an infinite weighted sum (so sort of an infinite polynomial) of time-shift operators (and this point of view works for other groups, not just time shifts). So f(t) is then the "coefficient" for the t-shift, and multiplying two such weighted sums again has you convolve the coefficients (so your original functions). The jargon way to say this is that your space of G-invariant functions is secretly the free algebra generated by G (G being a group). From that point of view, convolution is the "natural" multiplication on G-invariant functions. One can then ask whether there's a Fourier transform for other groups, which leads to abstract harmonic analysis. e.g. the Mellin transform is the Fourier transform for scale/stretch invariant functions as opposed to shift invariant.

[0] The typical systems that one studies in signal processing contexts where convolution and Fourier transforms are your bread and butter: https://en.wikipedia.org/wiki/Linear_time-invariant_system