The Ryzen AI Max+ 395 was paper launched a month ago. What Framework announced here is just another pre-order (even batch 1 won't ship until Q3). There are dozens of other systems, including mini-PCs, announced months ago which are set to launch before this. Small laptops were actually the first 395+ products to launch, hence this month's benchmark reviews all used them. E.g. https://www.tomsguide.com/computing/laptops/gaming-laptops/a...
I would not be surprised if one will be able to get a full 128 GB 395+ mini PC for less than the cost of the Framework Desktop baseboard before the Framework Desktop actually starts arriving in hands. What you're buying here is a premium to be able to replace the shell and front USB ports.