In my mind these guys are essentially telling on themselves for being clueless about most of what they're designing the software for. They think they get it, they're super confident, but when it comes down to it they're designing software based around very constrained and biased ideas of how factories should operate. They think they're innovating but they're actually trying to entrench patterns they think work well (but might not at all). Not bringing anything new or interesting, but regurgitated ML patterns other people innovated.