(European here) Wait! There are COMMERCIALS in between? Why? Doesn't that defy the idea of high-quality service?
In my opinion, this is a problem with Hulu Plus and Netflix: it's too cheap. Unlimited access to a catalog of movies should/could be more expensive. That could possibly allow them to have a better offering/no commercials.
Given that all the big box movie rental stores have died, this would make them a player vs iTunes and Amazon who manage to have better selection than Netflix.
I'm no fan of commercials, but it certainly beats paying $3/episode from iTunes.
Sorry I don't watch adverts at all if possible - after 10 years of Tivo, I get jittery when forced to.