How to change your settings to make yourself less valuable to Meta
johnoliverwantsyourraterotica.com
johnoliverwantsyourraterotica.com
The HN demographic can follow that but many normies can't because Facebook provides functionality for sharing that can't be replicated by email mailing lists / RSS readers / Mastodon / vBulletin, phpBB boards, etc.
E.g. my friend sees a Youtuber doing some interesting sewing projects to make clothes. To facilitate discussion and collaboration with viewers (sharing photos, videos of projects), the Youtuber created a Facebook group. That's what non-techies do to empower themselves.
Similar situation with normal people using Facebook to share calendars for kids baseball games etc where multiple families can see the same canonical list of upcoming scheduled events.
So the article's recommendations for minimizing data collection can help those people who use Facebook in ways that enhances their lives.
For the folks that only use Facebook to doomscroll an algorithmic newsfeed (a glorified "RSS reader"), that's the type of user that can "just stop using Facebook".
I keep a dummy Facebook account with no followers and nofriends just to access stuff that's exclusively on Facebook. E.g. when I was looking for a tree service to remove some storm damaged trees, it so happened that every tree company I was interested in only used Facebook for up-to-date info. The ones that had their own websites were not maintained and had out of date information. On the other hand, their Facebook pages had the most recent photos of their equipment and their correct phone number. My guess is updating their "real website" requires calling and paying for a web design service to edit things whereas their Facebook page can be updated from the business owner's smartphone for $0.
Because of non-activity on my dummy Facebook account, I worry that Meta will someday flag it as a bot and revoke access.
You shouldn’t. Meta will always find a way to count users like you in the MAU. If they didn’t, they would destroy their statistics.
There are just too many accounts like yours on FB now.
Also, in my area, Facebook Marketplace has totally displaced Craigslist for used goods.
These are the only things I use Facebook for, but they're hard to get away from.
I think we really miss some sort of "community" software (discussion boards won't make it these days), where people can gather around and talk and share stuff. I think Meetup was nice, but the fact that it's way too centered around actual meet-ups, plays against it.
I've thought many times about starting to build something, but the thought of having to market it and make it grow to have an impact demotivates me instantly.
Yes yes, I understand marginalized people need to find each other. Alternative options like Mastodon already solve that problem better than Facebook because they aren’t owned by Big Tech/the US government.
Maybe my family DOES also communicate via Facebook and I am just missing out on it... I genuinely wouldn't know. But I don't feel disconnected.
It really doesn't though. You remove trivial inputs from distant acquaintances, old co-workers, 5th cousins, and all manner of other individuals you'd traditionally have no input from. Meaningful relationships survive bailing on social media.
Get off Facebook!
That hasn't been my experience at all. All of the other methods of communication still exist. What FB gives is greater convenience, but not using it doesn't cut me out of anything. Not even those things where FB is the primary way people organize.
Them not being owned by Big Tech/government does not make them a better solution to the problem. It's a benefit (to some, not all), but if you're trying to recruit "normies" away from social media to, well, a different social media, then that should not be the first bullet point.
Then normies should not actively be trying to make the service that is indispensable to them non-viable.
Either you need to use it, in which case you should not try to sabotage it, or you don't, in which case you should not need to sabotage it. So what is the point of attempting to sabotage it?
I don't understand your choice of the word "sabotage". The thread's article is telling users about the official Facebook approved ways to turn off some ad preferences. This isn't UBlock, or Pi-Hole, AdNauseum, etc.
Similar to official Google method to turn off some ads settings in Chrome: https://www.techlicious.com/images/computers/chrome-enhanced...
If users have those 3 advertising settings in Chrome turned off, is that also "sabotage"?
Back in the friendster days I distinctly remember being able to import my friends over to myspace and then later from myspace to facebook years later. We used to have a mass exodus every few years and then we we’re locked into facebook. Facebook should have died many times over. That no competing service has been built that has made migration easy is in my opinion the reason facebook has been allowed to fester for so long.
That such a tactic may be a violation of tos or questionable legally never stopped anyone before… and on the legal front I would argue it’s the users who own their social graph. Before facebook your address book was a thing of immense value. I have multiple friends irl that would sell their contacts for $10k+. That everyone just decided to give that info to facebook still boggles my mind and especially after all the bs they pulled over the years, yet here we are.
Facebook still provides an API. Wouldn't it be possible to leverage that API to build a proxy service, and then at least mitigate one side of their monopoly?
I've very rarely encountered that, though. Most businesses at least have a phone number I can use to talk to them.
I miss various announcements with the beekeepers but caved last month on WhatsApp with the cyclists, I joined WhatsApp. Being 50km from home with equipment issues, you need to be able to talk to the others and they are on WhatsApp. Cancelled rides or proposed new ones are all on WhatsApp.
In another, because Signal needs to be installed, the amount of time performing as IT eroded the social time.
I don’t think this is a reasonable position given what OP correctly said: Facebook makes having a web presence easy for 99.9999% of the population. Not everyone is as technologically literate as those on this forum. By having only a FB presence, they are not telling you they don’t want you as a customer - they just don’t know any better.
I don't understand how technological literacy factors into this at all. It takes very little of that to have a phone number.
I encounter it often because I deal with small contractors for home services and repairs and Facebook is how they reach new customers.
I used the word "businesses" but it is giving a false elevated impression that these local services are bigger than they actually are. The "business" is often just 1 guy. And the "business phone number" is just the guy's personal cell number. I hired a father-and-son business to replace some doors in the house and the only "website" they had was their Facebook page. Sure, the "Mr HandyMan" national franchise chains have "real websites" but hiring them also costs more. I'd rather hire the computer-illiterate father&son duo who knows how to replace my doors for a fair price rather than reject them just because don't know how to buy a domain name + website and relies on Facebook for customers to reach them.
Similar situation with other "small businesses" like local yoga instructors, etc. They rely on Facebook pages instead of real websites.
I deal more with small businesses than large myself, but I've never been unable to find their phone number.
However, as I said, if Facebook really is the only way to talk to these people, then these people clearly don't want my business anyway. Their loss, not mine.
Sorry for the misunderstanding. I'm not communicating with home repair contractors exclusively via Facebook Messaging. I'm talking about browsing potential contractors to hire and the only so-called "website" they happen to have is their Facebook page.
It's not just the phone number. It's that their Facebook page also shows photos of their past work and/or has a bullet list of tasks they specialize in. For this purpose, there's no need for them to be computer savvy enough to install Apache or NGINX web server, or pay for website builders like Wix / Squarespace, or hiring a website designer, etc.
It's the business owner using the skills they already know (aka they know how to use Facebook) to update their web presence.
Somehow, my random observation that some owners that paid for a real custom website at one point in their life had it show an old phone number that was out-of-date and yet their Facebook page had the updated phone number -- derailed the discussion. It was just a datapoint on how small business people find Facebook useful enough to maintain accurate info but their "real website" was so complicated that they abandoned it to digital rot.
> It's that their Facebook page also shows photos of their past work and/or has a bullet list of tasks they specialize in.
Yeah, that's not what I was talking about, really. If I can't see those photos without Facebook, then I'm just not looking at those photos. I'll rely entirely on word of mouth at that point, because I have no other information to go on. If that costs the business a sale, well, that's just the way the cookie crumbles.
One thing I'm certainly not going to do is support Facebook in any way, including using their services. There are plenty of other businesses (the majority of them, in my experience) that don't use it exclusively for customer relations.
Yes. Just stop using facebook. Call your kids' teammates' parents on the phone if you're unsure when the next game is. Call your local businesses on the phone to get info. Join an in person sewing group. Start an in person sewing group if one doesn't exist. These are things "normies" have always done and still do.
That's why I'm stuck on Facebook. It's for hyperlocal information and resources.
If it's for hyperlocal information, why don't you use a hyperlocal resource, like notice boards?
People seem to think this social infrastructure didn't exist in the past but in reality we have never been so disconnected socially.
For that to be true, it isn't necesssary that there is nothing of any use or value on Facebook. It simply has be true that those benefits are outweighed by the costs. For most people, there is a very real danger that if they use Facebook, they will end up wasting lots of time scrolling through their feed. Given how precious time is, this is an extremely a high cost.
I didn't find your examples super compelling.
I have kids and they're in groups with shared calendars, and so far no of these have used facebook. If everyone seemed super attached to it, I would go along, but I can't see other parents digging their heels in against "why don't we write it in this shared google doc, which anyone can view or even edit without an account"
I have hobbies and interests. There might be some good content or communities on Facebook. There's lots of good content and communities outside of Facebook. It's not a limiting constraint.
I also didn't get your techie vs normie distinction. Maybe I am not a techie but I don't use email mailing lists, RSS readers, Mastodon, vBulletin, or phpBB boards.
At work I use slack and email. In my personal life, I use email, iMessage, SMS, and Signal.
FWIW, whatsapp provides excellent capabilities (well, for 2025 where only old timers remember phpBB and can compare to it) for local community discussions and meetups, interest groups, parent groups, whatever group discussions and coordination.
I've de-activated my instagram account ages ago. I just have no interest in what happens there. People sharing images and short videos just annoys me mostly. So, I'm happy to let people entertain each other over there without distracting me. In the same way, I have zero interest in tik tok, youtube shorts, and related nonsense from competitors. My life is rich enough without that.
Whatsapp unfortunately remains a necessary evil because that's what most people I know seem to insist on using. I mostly use it in a browser tab because I hate typing on mobile phones. My thumbs keep hitting the wrong tiny keys. If I type 3 letters, 2 will be wrong. I probably should move whatsapp to its own container. Thankfully it remains ad-free so far (or my adblocker is just that good, hard to tell these days). I think meta mostly walked back controversial plans to do something about that.
Same for meta and ebay, plus all my financials, I don't want them knowing what I visit.
https://blog.mozilla.org/en/products/firefox/how-firefoxs-to...
the test is to go on ebay and search for something specific, and see how the advertising changes when you navigate the web.
It might be overkill, but I am old enough to know that sometimes you need to use a sledgehammer when a normal hammer might work ok.
Or maybe even wary...?
Some months ago (years?) I was shown a popup asking me to either agree to be tracked or to pay a monthly fee [1]. I chose neither and haven't logged in since.
I logged in just now and everything seems to be working fine. But then I went to the "Ad preferences" and I'm shown a message saying I have to choose between using Facebook for free with ads or subscribe, and that my information won't be used for ads until I make a choice.
Looks like my account is stuck in some weird middle ground where my data can't used for ads but I also don't have to pay. Did I get away with neither? Or will they ask me to pay next time I log in, two years from now?
[1] https://www.voanews.com/a/meta-risks-fines-over-pay-for-priv...
Of course that doesn't mean I trust Meta/Facebook/Instagram/Whatsapp, but at least on the surface it seems they understood the assignment.
I once tried to block the app from running on my home network, as an experiment.
Blocking the DNS didn't work, and even when I blackholed the various ASNs to make the route not work, I still managed to get the app to work.
but trying to stop Instgram/facebook apps connecting is a whole another level of difficulty.
What i do is completely ignore facebook, and the rest of their properties (including whatsapp now).
ublock origin to block out the social media links/badges, and make sure to never visit facebook site directly.
Hopefully, what this means is that my "account" and whatever they identify as me, looks like an inactive user with zero potential to be advertised to.
Never visited facebook since. Its great!
People were able to live without facebook before it existed, and you can again. Just arrange to interact with the people you care about face to face or via a call.
The people you "keep in touch with" by sometimes pressing like are not real relationships
BTW I do still use Facebook but for different reasons, mostly because it's the only platform many local musicians use to publish events among other info, yeah I know people lived without such privilege before, I couldn't care less.
It won't stop you getting ads, of course, and I have yet to find the holy grail of fictional facebook settings "Never show me reels or suggest groups you think I might be interested in, stick to my actual friends".
In fact https://www.facebook.com/?filter=all&sk=h_chr might just be perfect - it's got my friends, groups and the handful of things I am interested in, in chronological order, and nothing else. Amazing.
On top of that, a lot of advertisers have tighter budgets and therefore want the ad on a specific segment to max out ROÍ. So the pool of ads that get shown to you go down. Which means you’ll be shown the same ad repeatedly. And FB does not make as much money off repeat impressions.
And on top of that engagement brings more revenue to the company as compared to just impressions. The whole reason meta exists as a much more profitable business over something like TV or radio for ads is that targeting brings better engagement metrics. And the difference is huge.
Now I am not sure how meta’s ad internals work, but the only way I see them recouping some value out of your selection is by showing you more ads. Maybe you go from seeing ads after every 3 user generated content items to every other item being an ad.
TLDR; turning off preferences doesn’t make you more valuable, but the company could squeeze out as much value from you as other users.
1) Why do you guys care what ads are being displayed to you?
2) Do you even allow ads to be displayed in the first place (ad blockers etc.) ?
3) Yes, we get it. Uninstall Facebook/IG/WhatsApp..., but no. Most people in the world use these, and you're still targeted without using them.
4) Why just Meta? What about Google, YouTube, Bing and many other ad providers?
5) Is this a political campaign by Warner Bros., EFF or someone else?
6) Shouldn't this stuff just be regulated instead? I'm sure the EU has some regulations at least. What about the US?
Eat healthy and exercise? No, most people in the world don't, and it doesn't guarantee you'll never fall ill
It's extremely difficult to use Facebook in any form on mobile in a way that lets you block ads.
Why just Meta is a false dichotomy. Privacy-aware users tend to adjust the settings and use privacy-enhancing extensions for all companies.
Yes, I think this should be regulated and companies within the EU need to be forced to respect privacy and other EU laws. The current penalties are too low. Data theft is a serious crime.
Whenever I go into Facebook itself, I see how poorly they target me.
Boob surgery and dick pills.
Lawyer specialising in giving up a citizenship I never had for those living in a country I left in 2018. Announcements from that country's government that a breed of dog I've never heard of is now banned.
Recommendations to join groups about teams I've never heard of in sports I don't follow in states I've never even visited in a country I've never lived in.
I mean it kind of sounds like they've correctly pegged you for being an expat of that country.
1) I don't particularly care beyond possibly being less targeted for manipulation
5) I wouldn't have thought it was a campaign or effort by Warner Bros, likely just the show itself which seems to have pretty wide editorial freedom (and obviously EFF does have a known position on these matters)
6) Good luck getting timely and well thought-through regulations through the EU / any regulation through the US
well ... now I obviously have to find out about the joke behind this. i've missed watching angry puffin/penguin man.
edit --
might be a non-USA / UK localisation thing but for the first two items, "Manage info" is actually called "Ad settings"
also, on the third one, you can also clear any previous activity from your account on top of disconnecting future activity.
tl;dw he found a 1992 recording of an art auction involving a series of paintings of humanoid rats being intimate, and he really wanted the person who bought one of the paintings to sell it to him.
You will never be worth $0 to Meta. The analytics they can glean can be used in other ways than just providing you a targeted ad experience. You're still telling them trends. You're still telling them what someone of your sex, income level, age, geographic location, blah blah blah prefers to spend their time online doing.
I literally unfollowed all of my friends with the exception of a handful of family members; this means I stopped receiving updates for stuff like "look how cute my baby is in the dinosaur costume". Then I joined dozens of groups narrowly focused on my interests.
The result is an online service were I only read stuff I like, very few reels (unfortunately they don't yet allow you to fully disable reels, but you can still indirectly downvote them) and even the ads are interesting and relevant. I've clicked on a few of them, which fed back to the algorithm and showed me even more products I actually want to buy and news I want to read.
If you don't have a Facebook account, make sure to get an ad blocker[0] and activate the anti-annoyance, privacy and social widget lists in the settings. That should stop most of the passive site tracking that Facebook does. It's a much ruder way of stopping it, but to be frank, I'd argue that this form of tracking is inherently rude in and of itself (and therefore an adequate response.)
You should also absolutely install Consent-o-Matic[1] which automatically handles any cookie banners for you. The extension is unfortunately a necessity because most corporations (Facebook included) refuse to comply with the GDPR as it's written and make opting out unnecessarily difficult, with many hidden buttons you'd need to manually reject. Unlike other cookie form handlers, this one defaults to "most private" and will give you control again if it fails to reject the entire form. (This is unlike IDCAC, which just takes the shortest path to closing the form, even if it compromises your privacy to do so.)
Both of these extensions will of course also help against way more than just Facebook, and they're pretty much a default whenever I'm configuring a PC these days.
[0]: I can only recommend ublock origin, most other ones are running extortion schemes to show you "acceptable ads" anyway. https://ublockorigin.com/
2. Spend less time on their website. Go touch grass or something
3. Mobile apps are right out
You also can't just auto-update the app anymore. You have to manually update and patch again.
Other than those two points, it's just pressing a few buttons.
I only do it for YouTube, because the ad load on that app is insane. For others it's not really worth the trouble, I find. Does iOS have a better way for YT?
[1] Ironically, apkmirror has an adblock-blocker, so if you use a DNS based adblock, you have to disable it.