When I moved to the West Village in NYC, the first night I went to a kebab place right by my building. The owner was talkative and friendly and gave me a free cup of ayran. I went back regularly, but the place was almost always empty. Meanwhile, visiting friends would always want to go to a different kebab place just down the block. For the first year I stayed loyal to that friendly kebab shop owner, until one day I went to the other kebab place. Long lines and... much better food! I never went back to the first one.