Even beyond green, it's nice to see things being tried in the real world that aren't just scammy/$ grabs. It's not quite as cooperative as the digital, but rather more relevant.
It would be nicer if it was not saddled by hubris and a lack of domain knowledge
It would be great if it were not such a colossal waste
In another timeline both concepts fail and he's just another clueless guy who blew a bunch of money on ideas outside his domain - doesn't mean it wasn't worth trying.