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You make those sound like a bad thing. How do you search for a document with a phone number on OS X? Is the appropriate (socially acceptable) response for these problems to clap your hands together over your head and shout "oh dear"?

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grep? OSX has a UNIX terminal.

Apple is popular because it's user friendly, not because it has features. Advertising features isn't going to wow people.

Demonstrating how user-friendly features are (even if you fake it a bit with expert users, and cherry-picking use cases) works, not simply telling the users that the features are there (and worse, arrogantly saying they are easy to use).

Yes but grep is not allowed for this task, it is not socially acceptable. So how would you do it in an Apple way (cool, stylish, hipsterish) without freaking people out?

You either use grep or Spotlight.

But I mean without grep, as grep apparently isn't socially acceptable. (I am aware that OS X has a UNIX foundation and that grep is available).

How would you do it with spotlight?

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