I got into web dev after HTML5, I've never heard of <frameset>
To me (and I’m of the era they’re describing so I used it a lot) it’s simply that _blank is a reserved keyword that means open the link in a new, unnamed window.
Other reserved keywords for “target” are _self (default value), _parent, and _top.
As with so many things in software engineering, the answer comes down to "some programmer in the 70s working on a UNIX system had to make an arbitrary decision about something, and no one ever had a good reason to change it again."
https://github.com/whatwg/html/issues/4078 https://developer.mozilla.org/en-US/docs/Web/HTML/Attributes...
I'd be interested to hear either a citation proving or disproving that guess though.