How do you monetize something that is based on a trait that most lack (vanity)?
This app doesn't directly answer those questions, but it gives the data needed to stop and think about the answer (quickly). I don't consider myself a vain person, but I consider myself a person who makes poor decisions with their disposable income (fashion).
The main selling point would be this: You could avoid buying 2 shirts that will be unused then thrown away every year, for the cost of 1 shirt. Save money, and textile waste.
But also, why must everything be profitable? I most I could ever hope for is that the hosting costs are paid for.