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Everyone doesn't excel at every skills. The person needs to be great at coding + marketing + business management...

In a society, everyone should do what they are good at, and help each other. This is why we invented companies. One that is good at marketing, one good at business management, one good at coding will work together. And hire other people to come to help them...

We are going back in circle here

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Good items sell themselves, so I don't agree at all. Even if they didn't, basic digital marketing isn't rocket science. As for business management, that's just parasitic work.

> Good items sell themselves, so I don't agree at all.

Without marketing only the best of the best sell themselves.

> Even if they didn't, basic digital marketing isn't rocket science.

Yeah, but most programmers prefer to do 8h programming instead of 4h programming + 4h marketing, or even worse, now they have to do 6h programming + 4h marketing. Most programmers are bad at marketing, it's like painting and making music. There are people who can do everything, but it's not common.

If something needs 4 hours of marketing, it is a pretty bad item, very possibly a scam. The key is to make things that people need, also relying on virality to let your users do the marketing for you. Moreover, to some extent, marketing through APIs can also be programming.

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