Examples I'm intimately familiar with include A/b testing, using usage metrics to drive decisions, customer development, lifecycle email marketing, etc etc. Or for more dev focused stuff, unit tests, Selenium ("the best technology that I'll never use"), code reviews as a routine practice, reproducible server setup/deploys, etc.
That sounds like the Joel test for 2012.
Yes, but I've been pleasantly surprised at the clueyness of of more than a few big-name clients recently.
> Or for more dev focused stuff, unit tests, Selenium ("the best technology that I'll never use"), code reviews as a routine practice, reproducible server setup/deploys, etc.
For deployments at least I've been blown away by the range of configurations I've seen. Everything from "git push heroku master" to "ssh into these three machines, run svn up, restart apache, merge dev couchdb to live, copy paste these 80 sql patches out of a file into the terminal, sacrifice a hamster to Amon Ra and cross your fingers."
Basically it comes down to quantifying these quality works over developing new features.
I had the pleasure to work in a very small tight-knit team where you have to have the bulldog to bark at people when they're slowing down their defense (i.e.: writing unit-tests, making sure build script is up to date).
Results: on-time, within-budget, 1 Saturday, 1 Statutory holiday, 2 days OT until 10.30PM (all re-imburse afterwards) for a rather ambitious project to be shipped in 6 months from zero to live in 2 months afterwards.
Oh, and we have 1 performance bug after the release (easy one to solve) and 1 requirement bug 3 months after release. The rest (been live for about a year) was as smooth as the baby skin. We rotate the BB phone (on-call) but we never had it buzzed.
Our saving graces were:
0) Management Support
1) Continuous Integration
2) Unit-Testing
We use these unit-tests as REPL mostly, so we don't have to re-compile and re-deploy the _whole_ app to GlassFish.
The management almost never questioned us except one or two situations.