This is a wrong poll, because "privacy" is too broad of a term to meaningfully to assess. Privacy is a "good" thing, so people, of course, respond "I care" because they want to feel good about themselves and care about good things. In reality they don't understand what privacy is and at what price or comes (in terms of inconvenience).
>Support for increasing regulation was at about 71% then and still is.
That's even better. I remember GDPR being legislated, and everyone was extremely fascinated by how much it "protects" the users, and literally a few days after GDPR came into power, my messenger company blocked me with the following message: "according to GDPR, we must keep your personal data private and secret, and since at the moment we don't have any of your personal data, we can't keep them secret, so we're blocking you. Please, upload a photocopy of you passport by following this link (link) to get unblocked".
Again, the word "regulation" is perceived as a "good thing", because the opposite of "regulation" is "chaos, anarchy", and people are afraid of anarchy. If people actually understood what "regulation" means, support would have been way way lower.