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This really takes the cake for one of the dumbest posts I've seen for a while.

What exactly are you expecting Facebook to do: hide content and just show ads ? And how is this anyway different from Google's Search page or almost every website with advertising for that matter.

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Hide content and just show ads? What? Who ever suggested anything like that? If other sites are doing this, then they're messing up too. So I've no idea what are you talking about.

They are loading ad impressions that aren't visible. That's a major problem, because it's preventable. Why don't they track scroll –which I'm sure they do already– and load ads accordingly. Their only defense would be that they load the ads, but don't charge for them unless the user scrolls.

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