Since when did TV commercials dictate a company's success? While I agree, the ad is pretty crumby, at the end of the day the most important thing is that Apple keeps the same level of quality in it's product pipeline.

Besides, last time I checked, Apple sources out their ads through an agency, specifically - TBWA Media Arts Labs http://www.mediaartslab.com. If anything, someone in marketing screwed up and approved a lame ad. Not a determining factor in their continued innovation or actual products.