It could be the phenomenon of the author's cognitive bandwidth being consumed by everything in the article, including each argument, the overall argument, the writing, the formatting, etc. etc., and with time pressures. The critic can focus at their leisure on one point, with bandwidth to spare - and so it's obvious! :)
I wasn't criticizing him for this, but rather fascinated that this is the variant that was chosen.
12 = 2 * (2+2+2)
Is a hell or a lot simpler than using complex numbers. Might be a different example for that would have been better.
Or put differently: N = sqrt(N^2) or sqrt(N * N) for every positive N, but x = sqrt(x + x) or sqrt(x + 2) is only true for x = 2 for both or x = 0 for the first representation.
2^2 -> 2*2 -> 2+2
2^3 -> 2*2*2 -> (2+2)+(2+2)
N^2 == N*N != N+N
More generally "unwrap" is being used as inlining the recursive hyper operation once more: https://en.wikipedia.org/wiki/Hyperoperation