I realize a lot of younger folks on HN might never have heard of the Yugo. There used to be a McDonald's at the far east end of Michigan State University that closed. One of the Chevy dealers leased it and setup a Yugo dealership.
The TV ads started out why buy a used car when you can get a brand new one for $3990? Reagan had just been elected president and this little import from Yugoslavia (based on an old Fiat design) shook up the low end of the market.
Course Yugoslavia as a country ceases to exist today. Can they take the old factory and do it again with a new design at probably four times the price?