> Also none of this explains why they're taking down their Facebook page.

I think it pretty clearly explains why they're taking down their Facebook page. Just because you don't agree with them doesn't mean it's not explained. They're shutting down their Facebook page because (according to them) it's sitting around with outdated branding but they can't change the name unless they spend $2000/mo. Also because their user experience with Facebook has been crappy, and they don't want to have anything to do with them anymore. You know. Principle.

Could be a sham for attention, but the article pretty clearly explains why they're shutting the page down.