The Wild Economics Behind Ferrari's Domination of the Luxury Car Market

1) article doesn't discuss Veblen goods

2) veblen goods aren't "wild". It's a well understood space.

3) the gatekeeping is the point. If you don't do 3) you undermine 2)

Old money tends to be tied up in old ferraris. Well.. in maintaining the grade 1 listed family pile. It's new Money which has to advertise. Old money might buy a ferrari tractor, if it makes sense.

Someone once told me that Ferrari’s are “winey and gay” and it’s stuck with me.

I think I’d rather a McLaren or a Lamborghini.