Please, the day that Apple loses market share because the phone looks the same as the old phone is the day pigs fly. The phone will sell. Personally I love the newer design. Sales of the iPhone 4 and the 4S have shown that the form factor works. There's no need to fix what isn't broken. Other companies don't realize that and they spend their time coming out with phone after phone every three months. Since all phones do "the same thing" according to the article there is no need to focus on the aesthetics. What matters is the ecosystem and the software now. Get with the times.
Also if one more journalist proves that they can't even keep up with the number of iPhones that have been released and calls it the iPhone 5 again...