Reading this, I was reminded of a book with some marketing basics.

When there's a lot of other products similar to your own, you don't have a lot of independent pricing power. Price elasticity of demand is elastic with lots of substitutes.

Then for the 4Ps - Product, Price, Promotion, Place.

To make something successful, at least one of these needs to be really compelling and none of them a blocker.

The book's called Marketing Management and, I feel, well worth a flick through for any maker that wants revenue. Link: https://www.amazon.com/Marketing-Management-Global-Philip-Ko...