What's funny/weird about this sentiment is that if Envy Labs/Code School got $2mil+ in funding from an investor I would be totally cool with it and happy for them. The fact that they are crowdfunding while I am a paying customer just rubs me the wrong way.
Does it really feel that bad?
sponsorship !== investing
The only downside I see is that a paying customer might have thought that $25/mo was getting them all CodeSchool had to offer, and now some people are paying $60 to fund the KickStarter and getting a shirt. To me that's because they misinterpreted what the $25/mo is for. It's really for something much simpler: unlimited access to all the Courses and Code TV.
Most of our courses do take a lot of time and money to build, and we've been able to fund those courses by charging money. But there is a much larger initial capital investment to build an iOS course like the one we want to build. We had a couple of different ideas on how to raise the money, from taking out a loan, to getting a more traditional VC or angel investment. We decided to try the Kickstarter approach so we could get funding from the people who would actually want the course.