The syntax is easy for Math-heavy Researchers who might not have as much software engineering experience to use, but it's much faster than numpy, which we used for 5 years before.
The package management is sane – not as good as Rust, but way better than Python/Javascript.
We have one non-trivial macro which makes our codebase ~15% shorter, and would be hard to emulate in a lot of other languages.
The REPL is really good, second only to Clojure IMO.
The main thing I want to see more of is "static Julia", e.g. better support for static type-checking and binaries, and fortunately that seems to be where the language is going!