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I assume they’re making a reference to Lox the food (brined Salmon), so a fish is appropriate.

Think it comes from the german word for salmon, "Lachs", or at least an earlier version of the word.

I learned about „lox“ in NYC, a native told me it comes from jiddish, which is kind of a german dialect.

Swedish is even closer, there it's "lax" [1].

Oh! This is the first time I'm hearing about it. That definitely looks like a missed opportunity.