X Hinted at Possible Deal Trouble in Talks with Ad Giant to Increase Spending

wsj.com

20 points·jahnu··8 comments

“X CEO Linda Yaccarino has made comments that seemed like similar warnings in conversations with Interpublic executives, according to people with knowledge of those talks. Interpublic leaders interpreted the communications from X as reminders that the recently announced $13 billion deal to merge Interpublic with rival Omnicom Group could be torpedoed, or at least slowed down, by the Trump administration, given Musk’s powerful role in the federal government, some of the people said.”

It’s one way to make X profitable I suppose.

That's from the ad company's perspective. From the clients':

> “We now see brands returning in quite significant numbers, because the easiest route is to just spend a minimum viable amount on the platform,” said Ebiquity’s Schreurs. “Not because they want to advertise there and run their ads adjacent to the content on X, but because they are afraid of legal and political ramifications of not doing so.”

> Get your clients to spend more on Elon Musk’s social-media platform, or else.

What's with the wishy washy headline?

Saying "Musk extorts consumer corporations with government power" not politically correct these days?

When can one say loudly, "America is third world corrupt"?

Probably the first time a billionaire used his fame and money to get elected.

George Washington is in play in this analysis.

Washington wasn't as wealthy, even in relative terms, than Musk.

https://archive.is/qeCpp

Reply on news.ycombinator.com