Whoever decided to make up the non-existent term "topoconductor" for the purposes of this article deserves to feel shame and embarassment (I say this as a condensed matter physicist).
Any sentence in the press release that isn't VERBATIM in the paper should be viewed as marketing, and unsupported by the science, and there is zero incentive NOT to lie in the PR, especially since the ones writing it are rarely even knowledgeable in the subject matter.