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Comment by sp332 | Hacker News Reader

This is an interesting idea, but the title is dangerous. As has been pointed out a lot lately, making something "pink" doesn't mean you can sell it to women. :)

Edit: Just noticed that Gina Trapani helped forge the headline... It's probably OK ;)

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Interesting episode of QI(G07) points out that prior to the 20th century the colours pink & blue for boys & girls were reversed..

http://youtu.be/2f7urmRaRxY?t=2m12s

I don't think that Dave was going for a literal interpretation.

You're probably right, but it worries me a bit after Nokia sent women tech journalists a box with pink lipstick as part of an ad campaign for the pink Lumia 900. As well as all of this: http://arstechnica.com/gadgets/2012/03/does-this-smartphone-...

Why not? Pandering to a demographic is an old and common tactic to sell more goods. Want to sell auto and power tools to women? Just change the style a bit: http://www.tomboytools.com/

Pandering to a demographic is fine as long as you actually respect the people in that demographic. Too often (especially in tech) people make something pink and assume that women will buy it, regardless of how good it actually is.

I think Dave's point is powerful because of that: while most of the tech community doesn't know how to reach women, the combination of Marissa and yahoo's natural media strengths could make it work really well. Google couldn't possible do that...

Works pretty well for Komen and the people who make iPhone covers.

I'd be more worried about the fact that without the line break it reads like "Pink is the new purple, dear Marisa" which sounds pretty condescending.

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