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Yep, Murdoch and friends have successfully managed to turn something positive into negative.

Vegan just means trying to avoid / reduce harm to animals / environment where practically possible. It's pragmatic not dogmatic.

I think you're just better of ignoring people that consider vegan a bad word, they're just a small group. We should not change word meanings for them. A word defines a thing or a concept. If it, by itself, elicits some emotional response, you loose some of my respect.

I hope rationality wins in this regard. But it seems to be a growing battle.

People who consider "vegan" a bad word are neither going to seek a replacement for leather either nor buy an electric car, so I don't think it will harm their sales in any meaningful way.

I find more problematic they call "leather" to something that is not leather at all.

What's problematic about it? Do you mind calling soy milk milk?