Exiting international operations without a clear reason used to spook the markets, so I suppose the new playbook is to blame 'wokeness and DEI' and ride the culture war wave instead. After all, the official market announcement contains no detail other than stating it's a result of 'an evaluation of its international assets.'
The kind of wording he used is so unbecoming of a CEO, too. With any normal company, in any normal time, you'd see the market pummelling the stock. But these aren't normal times and GameStop is a weird meme stock.