I am a little confused by the wording of this. I usually think of a growth hacker as somebody who helps scale an app, like an Instagram engineer for instance. Is anybody else confused by the naming?
Good question. In the last few years, the term has been overloaded to talk about a new engineering-like approach to marketing and user acquisition. But the confusion is understandable. I personally think it's kind of cheesy but whatever works for people :)
Often confusion and anxiety is the best way to get early traction :)