But they have a near-monopoly on the pc gaming market so selling on Steam is a must
But they have a near-monopoly on the pc gaming market so selling on Steam is a must
- anticheat
- voice chat, friend list, ...
- matchmaking
- marketplace for mods, maps, skins, ...
- clips and videos
- forums/ discussion board
- cloud saves
- rankings
An indie would have to implement and host those by itself or rely on third party services.
Steam was taking 30% when they did heavy curation and hand picked every game. At that point being on Steam was probably as valuable as a traditional publisher distribution wise because just being on Steam assured some level of quality.
Greenlight was the start of the decline in that value, and then with Steam Direct its just officially insane that they're still pricing their cut at the same rates they did at launch.
The value adds you listed also got much easier to build over time and got commoditized. EGS offers most of that for free for example, sans gambling enabling marketplaces.
For example the Forums feature is seen as a plague, many of the forums on Steam are filled with neo nazi content and spam.
Even more ironically those indies typically use negligible amounts of Steams infrastructure, while the AAA games which enjoy the 20% revenue share are the ones regularly pushing 200GB downloads though Steams servers.
When you put it that way, the model makes so much more sense to matching how the US operates.