I have recently gone through a conversation with a client that has been told in NY state (in the US) that something similar to GDPR is coming for those that deal with PII. Both the client and the agency I work for have added various scripts to the website for dynamic forms, tracking (Google Analytics), and newsletter functionality. It's at a point where everything that is 3rd party has to be discovered first, then seeing if there is the ability to anonymize everything (either by default, or with a user consent dialog). Even with current laws, it seems intentional to keep things vague.