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Isn't there a culture difference between Korea and America/Canada/England/France/Russia? Perhaps there are more variables at stake here than just whether or not it's a person's real name.

It's neat that this didn't work in Korea, but that doesn't mean it won't work elsewhere.

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Yeah, what this study doesn't acknowledge (or at least via TechCrunch's perspective) is that the culture (and more broadly, the country) in which the website visitors live (in the offline world) would probably contribute to how they present themselves to an online community. I would imagine that people might go as far as to speak in a way that they think will reflect on themselves positively in the physical "real" world, if they care about their reputation in their physical community. However, if you live in a rural community, you might not care as much, because your reputation online does not necessarily transfer to the real world and affect relationships with people you see on a daily basis.

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