I would actually watch a reality show covering this. Watching them code, blaming each other over breaking builds, accusing each other of IP theft and so on.
Another interesting thing to think about is how patents come into the picture. Are they allowed to re-invent the wheel in their own world?
If they 'invent' an ipad-like device or another otherwise patented idea in "the real world," would it make people think about the absurdity of patents?