I don't want to start an argument or anything, but I honestly do not understand your take.
If someone who loves and studies chocolate becomes, say, a bartender, and makes a cocktail specifically for the tastes of people who love chocolate in the same way they do, it is not unreasonable for them to advertise their cocktail as a "cocktail for chocolate lovers".
Will it be an appealing cocktail for all chocolate lovers? Conceivably not. Some may like more cocoa or some like a more buttery finish, some may be teetotalers and not want a cocktail at all -- but does that make it inaccurate advertising, or badly phrased? Not really, in my opinion.
This guy who loves the internet made a colour palette that he feels will be appreciated by those who love the same things about the internet as he does. Seems like reasonable and perfectly well formulated english to me.