The difference to me is that they're calling this a "bookstore," and the thing that they're selling is supposed to be a new way of consuming the thing that we traditionally know as "books."

That's what I used to believe their business was.

Now, it's clear that an iBook is not a book. It is a digital material sold to people who like to consume content via their pretty and pricy devices. I agree that Apple makes it fun to consume content their way. And I'm sure that for the most part, people can still mostly absorb all the same knowledge that they would from a traditional paper book. But, this content has to be approved and modified to be consumed and therefor, it is not a book.

So the reason I am not comfortable with all this is for the reason I stated above. I was essentially tricked into believing they were selling books. Now that probably sounds extreme. But, the truth is that I am an educated "tech person" who looks at this stuff every day, and I did not think about this problem until now. The people they are trying to sell to are those in education, who are going to be raising and educating young people by reading these iBooks. When I was a kid, we were taught that books were magical and that the more we read, the more open our minds would become. In elementary school, we made us sing songs about books to make reading seem more fun and appealing.

If schools are adopting this form of content, then they are telling young people that the best way to learn things is via a model that is filtered (simply to increase Apple's profits).