The only Shorts I watch on YouTube are actually cooking ones.
I just want quick and clear instructions.
We were used to thousands words long cooking blogs where the actual recipe was buried in personal anecdotes/psychological therapy. 10+ minutes long cooking videos for a simple recipe are even worse.
Someone like @BakingHermann mastered the Shorts : all the instructions are here, few anecdotes, few tips, done. No multiple focus on their face or their appliance. Just the essential. Wunderbar!
The result is they don't need to spend $3500 for each video.