Your average viewer isn't tuning in to watch a chess match. You'll notice that professional chess doesn't have the same viewership as basketball.
Regardless of the mathematical strategies, it sucks to watch a bunch of three pointers getting missed. The NBA team average is 36% on 38 attempts per game. Thus, in an average game, there are 76 three-point attempts and 49 misses.
The worst is when they take and miss a three-pointer early in the shot clock, maybe even from the logo. Shoot, clunk, possession over, yawn.
Draymond Green just said that the modern game is rarely a chess match. https://www.espn.com/nba/story/_/id/43860581/no-substance
> Green talked about a recent Warriors game against the Los Angeles Lakers and how it was "refreshing" to go against a thinker like LeBron James, who is notorious for finding weaknesses and exploiting them.
> "Every possession is some type of chess move," Green said. "You don't get that today in the NBA, often. ... You don't just get that on a regular basis. It's just who can run faster, who can hit more 3s. It's no substance. I think it's very boring."