And what if they do care, but they simultaneously need features available in multiple different forks? You can't run two kernels at the same time.
This is primarily around Rust filesystem drivers. If you want to run a filesystem but it's implemented in Rust, you'd have to use that fork. If another person had the same issue (say a GPU driver that some maintainer decided they didn't like because of the country of origin or some other petty reason), then that would have to be a fork as well. Suddenly, you can't use that GPU with a Rust-implemented filesystem, because you have to pick one of the forks, or you have to make your own merged kernel from the two.
"Just fork it" doesn't work here. It's a logistical nightmare.